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Expos and Conventions
The 2012 Billboard Touring Conference & Awards
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- Parent Category: Expos and Conventions
- Category: Previews
- Published on Wednesday, 07 November 2012 14:32
- Written by Brad Balfour
As the music business has changed and been buffeted by the digital media evolution, it has had to change its focus from using touring as a loss leader to sell recordings and instead, use recordings sold as digital downloads to sell the live performance experience.- promoters
- agents
- managers
- venues
- sponsors
- marketers
- production professionals
- merchandisers
- digital music executives
- ticketing companies
- touring-related businesses
Harlem's iconic landmark will receive the 2012 Humanitarian Award -- making it the first venue to receive the honor. This award recognizes the philanthropic efforts of a music industry entity, and the Apollo's not-for-profit organization, Apollo Theater Foundation, Inc., will be acknowledged for honoring the influence and advancing the contributions of African-American artists while recognizing emerging voices across cultures and artistic media.
"As the cornerstone of Harlem, and as one of its most distinguished and enduring community resources, our mission extends beyond music. We are committed to enhancing the life of our community and to fulfilling our role as a beacon of excellence in Harlem," said Jonelle Procope, President and CEO of the Apollo Theater. "The Apollo Theater and Billboard share a history of playing a tremendous role in shaping American music. That shared history makes accepting this award for community work a notable honor."
Neil Diamond Being Honored as 'Legend of Live' at 2012 Billboard Touring Awards
The legendary singer/songwriter will receive its prestigious Legend of Live Award. Billboard's highest accolade in the touring space, the Legend of Live Award, honors individuals or bands who have made significant and lasting contributions to live music and the touring business. Beyond success at the box office, the Legend of Live Award recognizes professionalism and steadfast commitment to the art and craft of live performance and the fan experience at concerts.
"There is no musical expression that quite compares with that of presenting your work to a live audience," Diamond said. "It is the kind of experience that can both exhilarate and humble you at the same time. I'm honored to receive Billboard's Legend of Live Award, and to have had the opportunity to perform live to audiences all over the world for the past 45 years. For me, there is no higher musical calling."
Artist Development Case Study with Team Holly Williams
Team Holly discuss how they will connect the dots between Williams’ family legacy, her unique songwriting and singing talent, her potential as a lifestyle magnet through her food and fashion endeavors, her business acumen in founding the H Audrey clothing boutique, and the set-up and support of the new record The Highway. It all starts with a plan, and we’ll hear the groundbreaking Holly Williams plan on this session.
New Partners and Strategies in the Live Music Space
Featuring investors and entrepreneurs who are bringing capital and ideas to the live entertainment business—or considering it. Speakers include: Mark Cuban, Todd Boehly, Charles J. Johnson, Rick Stevens, Charlie Walker and Jordan Zachary.
Digital Hollywood NY and LA
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- Parent Category: Expos and Conventions
- Category: Previews
- Published on Thursday, 04 October 2012 14:49
- Written by Renzo Adler
The recent rise of Crowdfunding sites like Indiegogo and Kickstarter has been raising questions from the film making community about how movies should be funded today. This new frontier almost has an air of a wild west as many are uncertain about what crowdfunding can mean for traditional methods of funding and investing in film. The Digital Hollywood conference looks to bring together minds from the entertainment and tech worlds to to try and find a way to navigate this new era of entertainment investment and broadcast.
Pivot Conference Takes New Approach to Social Media
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- Parent Category: Expos and Conventions
- Category: Previews
- Published on Tuesday, 02 October 2012 14:18
- Written by Renzo Adler
Since the inception of social media, one of the trickiest issues around it has been how to profit from it. Zynga ripped off EA games and suckered people into buying Farmville, but that’s just one small story.
The Pivot Conference (October 15 – 16, 2012) at the Crowne Plaza Times Square Manhattan (1605 Broadway) seeks figure out how to not only use social media as a way to count your likes and followers, but how to integrate social media into every aspect of business. So basically, if social media didn’t work for your company already, use MORE social media!
Inaugural Human Centered Automation Conference In NYC
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- Parent Category: Expos and Conventions
- Category: Previews
- Published on Thursday, 20 September 2012 12:51
- Written by John Matthews
A gathering of digital media and digital marketing industry leaders, leading thinkers and practitioners in the broad category of advertising technology and more specifically in the area of digital media planning and buying and digital ad sales takes place this Thursday.
The inaugural conference entitled Human Centered Automation takes place on September 20th, 2012, at the New York Historical Society W77th St and Central Park West, NYC.
The first AdExchanger conference is set to bring new thinking and best practices to the fore across the spectrum of automated media buying and automated ad sales. A focus on trends, new developments, convergence, and where the money is to be found today and tomorrow in the fast moving landscape. This is not a conference to discuss labyrinthian charts of digital ecosystems where seeing the forest for the trees has become increasing difficult. It is an opportunity for business leaders in the industry to state and clarify their position, to differentiate their organization's offerings from their competitors and to stand apart from the crowd.
The who's who of industry leaders, thinkers, and practitioners include Yahoo's Chief Revenue Officer Michael Barrett who was formerly at Google and led AdMeld, Google's acquisition in the supply side platform space.
Other speakers include:
- Forrester Research analyst and industry thought leader Joanna O'Connell
- BM's Dave Laverty
- Alexis Ohanian of the go to social news source Reddit now owned by Conde Nast
- the New York Times's VP of Research & Development Operations Michale Zimbalist
- Gokul Rajaram Product DIrector, Ads at Facebook
- ad agency Vivaki's Chief Strategy and Innovation Officer Rishad Tobaccowala
the list goes on.
Among the topics these speakers will talk about include Next Generation Marketing focusing on audience centric data driven marketing and the always addressable customer, while media buying becomes increasing automated there still exits the need for the human touch, a number of case studies of innovative digital advertising campaign executions, Facebook Marketing as told by Facebook a ad product manager, personalization in marketing and ad targeting, and turning a flood of marketing data (BigData) into a capability to address and engage individuals at a one-to-one level.
For those already immersed in the new world of automated media buying and ad sales, or those looking in from outside determining their first steps to take the conference offers an ideal primer on what is happening now and what to expect going forward.
The trends, challenges, the pitfalls, the expected and perhaps expected, the impact and media platforms beyond display such as video, social, and mobile, and the planning and buying media programmatically across these platforms, as well effectively and profitably selling ads across these media platforms. Lest we should forget what has become perhaps the hottest topic in the industry Real Time Bidding or now sometimes referred to Real Time Buying which ever it is becoming a ll about RTB or is it?
This is no doubt a topic and trend that will be hotly debated at the conference. However, there are other significant developments in the space such as the rise of online vide, the omnipresent will it or won't it be the year of mobile advertising, the complexities and challenges of attribution, and data after all this is an industry in which data has become Queen to Content is King or perhaps now it is Data is King and Content has become its Queen.
The conversation will continue in the conference presentations and panels but also during the networking interludes and no doubt long after the conference has concluded.
Of course well this is a conference about technology, data, digital etc it is really a conference about people, points of view, execution, yardsticks and the most important yardstick money. Money invested, paying the bills, and money as revenue generated in ad sales for publishers and in product and services sales for advertisers and agencies. And there is that little issue of money made from arbitraging the market.
There will be one other hotly debated topic which will be privacy, regulation, do not track, the end of the cookie and the beginning for new alternatives, and the likely impact on the industry going forward.
In an industry fueled by constant innovation and a proliferation of companies, where it is not the idea that counts but the successful execution of the idea is all that matters, although sometimes you might think otherwise, the discussion in public and behind closed doors will often turn to who will survive and thrive and still be on the Lumascape chart next year, who will exit the chart, who will be the new entrants, and who will top the charts next year. Perhaps who will top the charts come the holidays this year.
Human Centered Automation Conference
September 20th, 2012
New York Historical Society
W77th St and Central Park West
NYC
