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LG's G3 Compacts Form & Function

LG's latest G3 smartphone is all about simplification and this theme is reverberated in its slogan "Simple is the new smart” for an all-new smart interface; larger, clearer display; and a laser-precise camera demonstrating that power and precision really works.

With a 5.5-inch Quad HD display with 538ppi, the G3 has four times the resolution of HD and almost two times higher resolution than a Full HD display
camera. G3's Laser Auto Focus lens can shoot stunningly sharp images in a fraction of the time required by conventional phone cameras. Polished metallic skin on the rear cover that is lightweight, fingerprint-resistant and most of all, aesthetically pleasing.

According to LG, the G3 is the first Quad HD smartphone in the US with 78% more resolution than the Samsung Galaxy S5.  The Quad HD has about four times the number of pixels as a 720p HD display. Compare this to Apple’s iPhones, which tout a “Retina” display, having only a resolution of about 326 pixels per inch.

The improved user interface yields a much more fluid, more intuitive, and therefore easier, way to navigate through the handset. Less clutter, a flat tile look and more muted tones creates a mature look. Each core app, such as contacts and messaging, has its own color scheme. The circular motif of the graphic assets in the new UI reinforces the shape and concept of LG’s logo.To create a more relaxed and ergonomically-correct grip, the G3 features a floating arc design (i.e., a curved back) which creates an illusion (in the hand) of holding a thinner, narrower device despite a wider display.

The LG’s new UX (user experience) will be available on its low and mid-range devices.  Key highlights include:

  • Smart Keyboard - adjustable board where you change its height to your preference, as well an intuitive one where it learns your tap habits so it’ll automatically fix common typos or have faster input with customized individual keys set for commonly used symbols.
  • Smart Notice – a personal assistant offering suggestions or information based on user behavior or location.
  • Smart Security - Knock Code is a clever system where one can simply tap the right quadrants of the screen with the screen turned off and it works the same as an unlock code or pattern. Content Lock keeps personal files safe and hidden from view while sharing the LG G3 with others. Kill Switch gives LG G3 owners the ability to disable and wipe out personal information their phones remotely in the event of theft or loss.
  • The G3 is one of the first smartphones to introduce a laser-based autofocus system for its camera – a system more commonly found in high-end DSLR cameras – which is supposed to focus much faster than a typical smartphone and perform better in lowlight situations. The G3 features a 13MP and a front 2.1MP 'selfie' camera.  The latter has wider angle lens and features clever gesture recognition to activate the G3 self-portrait timer and a white-balance feature to correct skin tone imperfections.

 

The all-new LG G3 will arrive in the U.S. later this summer with T-Mobile, Sprint, AT&T, Verizon, Best Buy and Best Buy Mobile specialty stores. The stylish and fingerprint-resistant metallic skin with matte finish that keeps the LG G3 is available in: Metallic Black, Silk White, Shine Gold, Moon Violet and Burgundy Red.

To learn more, go to: http://www.lg.com/us/mobile-phones/g3

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