Search Engine Strategies NY

Details: Parent Category: Expos and Conventions; Category: Previews; Published on Wednesday, 24 March 2010 05:00; Written by Brad Balfour

For anyone who uses the web as their business medium, especially if you are the owner or producer of a website, then Search Engine Strategies New York (March 22-26, 2010 at the Hilton New York), puts you in front of the innovators creating the technologies fueling the future.

Yusuf Mehdi of Bing Even during this recession, the digital economy is one of the few safe havens for growth and investment, as search continues to be among the most cost effective and measurable mediums for marketers. A recent Efficient Frontier survey found that retail boosted search spend in the 4th quarter of 2009 up 17% year over year.

Almost every day technology takes search beyond the confines of your everyday engine and further integrates it into the way in which users consume data. So SES New York 2010 doesn't focusing solely on SEO and PPC and keyword research (though we will cover that too). It traces the natural evolution of search exploring topics like digital asset optimization, mobile application development, the transition from search to discovery and so much more. We'll show you how search is being transformed for an on demand, on the go consumer base, and what trends you need to start employing today to keep pace.

The effectiveness of search is no better reflected than in its overwhelming interest among businesses. This year alone more than 5000 marketers, across 40 countries are projected to attend SES New York taking place March 22-26, the largest search marketing conference of the year.

Voices like Yusef Mehdi, Sr. VP of Online Audience Business for Bing, are tracing the evolution of search, the end user, and the market place itself, helping marketers understand what it means for them. And that's not all; there are more than 12 sessions at this year's show there are sessions dedicated to the state and future of search including topics like:

10 Things To Supercharge Your SEM Campaigns in 2010
Be Awesome: Ideas for Approaching Search Analytics Differently
Search & the Integrated Marketing Mix
From Real- Time Search to Dynamic Discovery
The Evolution of Search: End Users Signal The Way

The Beyond the Crawlers, Search on the Edge, and News and Advertising tracks are a few of the many sessions exploring the progression of search.

Some of these sessions include:

Digital Asset Optimization
Pushing Content via XML, RSS & Site Maps
From Search to Discovery
Augmented Reality: It's a Brave New World
Real Time SEO: No More Yesterday's New

There are SEM and Partnered Training Workshops:

Author David Meerman Scott Two days of full and half-day training workshops offered by SES, Bruce Clay, Base Camp, and Page Zero Media focusing on SEO, Search Analytics, and Paid Search Training.

With the panels and Keynotes, there are leading voices in search and digital technology available including the likes of Avinash Kaushik, David Meerman Scott, Tim Ash, Ray Comstock and others.

And if you can't attend then hear the speakers and keynote for SES New York Avinash Kaushik, Analytics Evangelist for Google on demand in a free webcast: Analytics 2010 - Driving the data!

For more info go to: http://www.searchenginestrategies.com/newyork/

Expo Hall Hours:
Tuesday, March 23
10:00am-6:45pm
Networking Reception
5:45pm-6:45pm
Wednesday, March 24
10:00am-4:00pm

Registration Hours:
Tuesday, March 23
7:30am-6:45pm
Wednesday, March 24
8:00am-6:00pm
Thursday, March 25
8:00am-4:00pm

Conference Hours:
Tuesday, March 23
9:00am-5:30pm
Wednesday, March 24
9:00am-5:15pm
Thursday, March 25
9:00am-5:00pm

Training Workshops:
Monday, March 22
Friday, March 26
8:30am-5:30pm (Partnered Training)
8:00am-5:00pm (SEM Training)

March 22-26, 2010
Hilton New York